5 consumer trends driving innovative solutions

Consumers’ purchase decisions increasingly revolve around the type of health benefits a product or service can offer. A trend that the global pandemic has heightened, with consumers taking more ownership of their health, being even more proactive, and choosing preventive options. Furthermore, solutions that have a positive effect on the environment are preferred.

The following five consumer trends focus on key aspects relevant for product development within the segments where our customers are active:

1. More natural and less artificial 
Consumer interest in natural products has increased around the world. Aspirations for healthier lifestyles are motivating consumers to choose natural products and require companies to include this requirement in product development.

2. Make it clean, please
Consumers are increasingly caring about product safety and paying more attention to avoiding substances such as heavy metals, pesticides residues and plasticizers. This requires formulations made with simple and recognizable ingredients which still bring across satisfying good taste or provide the efficacy consumers seek for.

3. Reduce sugar, but not good taste
Consumers are looking for ways to reduce the amount of sugar in their eating habits. With many countries and major cities around the world introducing sugar taxes on consumer products, companies are further exploring reduced sugar options for their ingredients. But successful sugar reduction is much more than «just» removing sugar and texture. In fact, if it doesn’t taste good, consumers won’t buy it.

4. Think health ecosystem
Today’s consumers are increasingly seeking products that protect and support their personal health: whether in nutrition, with supplements, beauty or other proactive health-related solutions. This holistic understanding of healthy living requires products and services that consider the entire ecosystem of people’s health.

5. Good for me and for the environment
Sustainability has become a major trend as environmental concerns are increasingly top-of-mind for consumers. And many walk the talk: in fact, 57% of consumers are willing to change their purchasing habits to help reduce negative environmental impact.  This opens new possibilities for products that contain environmental-friendly or sustainable ingredients.

Evolva’s nature-based ingredients can be used to improve product taste, texture and sustainability. We are committed to ensure that your solutions support your products’ claims and help you tap into the potential of the new consumer trends.