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Our 1% policy
Because we get our inspiration from nature and our tools from science, we believe that we have an obligation to give something back with the hope that doing so will in some small way benefit both.
So, we donate 1% of our product-derived revenues to support the conservation of biodiversity and basic science education in developing countries. We have a particular interest in supporting low-key, unglamorous, or underappreciated projects/efforts that nonetheless have the potential to make a positive impact on biodiversity and science education.
These donations also reflect our commitment to support the letter and spirit of the UN Convention on Biological Diversity (CBD). Of course we recognise that at a small company, 1% of revenues can be a meager sum. But it’s a start. As we grow, these sums will get bigger in the years to come. And as we develop as a company, this program will itself evolve.
In 2015 we identified our first recipients for receiving financial support. They are as follows:
Assistant Professor of Biology, Kabir Peay
Kabir Peay | Assistant Professor of Biology, Stanford UniversityFocus: Fungi research in the Lambir Hills National Park in Sarawak, Malaysia on the island of Borneo.
Why we like his work: Because of the importance of fungi, known as the “microbiome of the forest”, insights from this research could prove useful for the conservation of biodiversity in rainforests around the world.
“It’s hard to appreciate what you don’t know even exists. And fungi, bacteria and insects are effectively invisible to most people. But, I have personally noticed that people begin to care about conservation as they start to understand the ecosystems around them. Ultimately I think this type of research can help create appreciation for biodiversity and a desire to conserve it.”
Wildlife biologist Surendra Varma
Focus: human-elephant conflict reduction and elephant welfare
Why we like his work: Among other things, Surendra Varma leverages science education, capacity building, and public engagement not just to reduce human-elephant conflict in villages and farms, but also to improve public policy and conservation efforts that benefit the Asian Elephant in India and throughout Asia.
“I want to create a science curriculum that is simplified and user-friendly for the public, and can help create awareness for people to participate in conservation measures. Without the interaction or coordination between scientists, policy makers and the public, knowledge stagnates. When there is free flow of knowledge it can reach a wider audience and produce more results.”